I’m an award-winning marketing leader with more than 20 years of experience driving growth for global brands through culture-led storytelling, strategic partnerships, and first-to-market innovation. I bring deep creative and strategic expertise across media, content, creator ecosystems, branded entertainment, and connected commerce platforms — using the 4Cs: Customer, Culture, Content, and Commerce to bridge the gap between brand storytelling and commercial success.

As a partnership-first marketer, I believe in the “1+1=3” principle — that the right strategic collaborations can unlock exponential value, cultural relevance, and measurable business impact. Throughout my career, I’ve advised  iconic brands including Walmart, Spotify, Coca-Cola and Starbucks, developing breakthrough campaigns and experiences that connect audiences, platforms, creators, and commerce in meaningful new ways.

Key initiatives include:

• Developing Aflac’s Hispanic creative campaign Chismoso for mitú

• Architecting the Jellysmack x Roku shoppable creator series for Walmart

• Transforming products into media assets for the launch of Pringles Prints in partnership with Hasbro and 'Trivial Pursuit'

• Partnering National Geographic and Airbnb around the solar eclipse to create a once-in-a-lifetime consumer and content experience

I bring a distinctive mix of creativity, strategic insight, deep-rooted relationships, and leadership to every engagement — helping brands identify whitespace opportunities, build innovative partnerships, and drive measurable growth.